English for marketing
Like many other professions, professionals working in sales and marketing as well as customer services often have their own terminology. Speaking English at work in these professions requires a thorough knowledge of the very special English vocabulary used in sales and marketing and customers services professions. At Nations our role as English language training and communication experts is to help you communicate your sales and marketing expertise and knowledge confidently and in appropriate English. Since the heart of the Nations Total English for Business programme is one-to-one training, it is always tailored to suit your individual learning needs. In addition, our trainers can integrate special English vocabulary and marketing and sales terminology and concepts that specifically address your demand for special English in these areas, thus meeting all your needs to improve your English at work. We encourage you to bring your job-specific materials with you. These will be integrated into your individual classes with complete confidentiality.
Sales and Marketing English – possible areas for special English learning:
- Describing product or service
- The Marketing Mix
- SWOT analysis
- Market structures
- Key account management
- E-marketing
- Advertising and promotion
- Product design and development
- Media choice and marketing channels
- Market research
- Branding
- CRM
- Product launch
- Seasonality
- Pricing
- Product life cycle
One-to-one training is balanced with focus on the following, according to specific needs of participant:
Core language skills such as:
- structures, word order
- enhanced listening
- using basic and complex tenses
- overview of grammar points
- accuracy work
- fixed phrases
- idiomatic language and colloquialism
- pronunciation
- intonation
- precise writing skills
- word families
Core communication skills such as:
- meetings
- conference calls
- presentations
- planning
- reviewing
- negotiating
- managing people and teams
- socialising and relationship building
- e-mailing
- writing reports
- talking about your job and company
Cambridge English for Marketing
Student’s Book with Audio CD
AUTHOR
Market Leader
Develop confident, fluent speakers who can successfully
use English in a work environment
Market Leader 3rd Edition Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers.
It has been developed in association with the Financial Times, one of the leading sources of business information in the world. Financial Times material introduces students to topical business issues and builds the professional language and communication skills required for the modern world of business.
Help students achieve their goals
The English that students learn is practical for both working in business and further study at university level. Interviews, case studies and Financial Times content bring the real world of business into the classroom and motivate students with an interest in business.
Business skills lessons and self-assessment
Extra builds on Market Leader 3rd Edition by providing new Business Skills lessons that offer the learner a task-based, integrated skills approach to the development of core business skills such as Presentations, Negotiations, Meetings and Small Talk.
Flexi Editions
The Market Leader 3rd Edition Flexi Editions are great for intensive courses: they combine half a Course Book and half of the equivalent Practice File. With the course content coverable in a shorter period (40-60 hours of contact time), they are ideal for summer courses or other intensive packages.
BEC Support
Use Market Leader to prepare your students for the Cambridge Business English Certificate (BEC). Market Leader provides dedicated support for the reading and writing elements of BEC for the top two levels, BEC Vantage (B2) and BEC Higher (C1).
